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The greatest advertising trick of all time

Monday, August 17, 2009

We've studied bottled water a lot.

You've probably seen our recent report on inadequate labeling (and our search tool for identifying better-labeled brands), and you might even have heard our Congressional testimony on the industry's insufficient regulations. But have you seen the documentary Tapped?

It's worth a look. The filmmakers describe it as "an unflinching examination of the big business of bottled water."

What's your bottled water plan? Do you drink it? Have you moved on to reusable containers? We're big fans of Klean Kanteen's stainless steel reusable water bottles. Try one, you just might like it.

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